Searching For a Great Copywriter

How to Tell if Your Copywriter is Good


If you want to earn money online, you're going to have to have a site. That site has to be well written, most especially if you're hoping it will bring in profits. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are effective. Some are just awesome. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. The following are some ways to help you distinguish the good copywriters from the bad copywriters.

Does the copywriter have his or her own web site? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are wanting to put up? Take note of the copy used on this web site also. If there are many grammar errors and typos, this is not good.

How favorably do you respond while you are going over the copywriter's own web copy? This goes beyond the simple noticing of grammar mistakes. Do you have any sort of emotional reaction to the copy on the web site? Does it make you like the the copywriter? Does the copy make you want to continue reading and find out more about the person? Does the copy make you feel like you want to employ that person instantly? Does it make you want to run for the hills? Does it make you mad? These are all very important responses and they require your attention.

Perform a background research on the writer. Try searching for reviews on online forums and unbiased web sites. It's highly likely that the only reviews you will see on the writer's website are going to be glowing. Search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up imp source on. Look closely at these reviews and recommendations. Ask the writer to give you a few references. See to it that you follow up and genuinely get a hold of those references so that you can ask for an honest opinion from them.

Make sure you spend some time reading through the samples supplied by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially vital if the copywriter claims he or she is an expert in a specific field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.

There are a number of different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.

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